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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market program in Las Vegas luxury jets are drawing purchasers with their sleek shapes, plush cabins - and progressively, their use of alternative fuels.

Fuel manufacturers and jetmakers are keen to display novel kinds of aviation fuel deemed less harmful to the environment, from used cooking oil to the clearly less glamorous meat waste.

Business jet operators, like airlines, have actually acquiesced ecological on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that embracing renewable fuel to curb emissions could make company jets more appealing to environmentally mindful buyers - specifically corporations facing questions over sustainability from investors or green campaign groups.

The accessibility of less polluting personal jets might also spare the rich and well-known the negative promotion experienced by Britain's Prince Harry and his better half Meghan over a recent private jet trip to southern France.

Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The current waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, primary commercial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our item is inedible."

Some of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the program.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall yearly carbon emissions globally, however can discharge, on average, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has defended his periodic usage of private jets to ensure his family's safety, and has actually said that on the uncommon celebrations he does not fly commercially he offsets his emissions.

But planemakers state events such as the furore over his travel plan have actually added fresh obstacles for an industry already striving to validate its contribution to cutting business expenses.

"Incidents of flight shaming including using private jets are unfortunate when you consider that our market has actually provided fuel effectiveness enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel usage will help the market make inroads with corporations and rich buyers. According to industry information, billionaires just have a 19% company jet ownership rate.

But even an image remodeling - with jets sporting sticker labels like "this airplane flies on renewable fuels" and organisers including alternative fuel pumps for checking out airplanes - is not likely to please all critics at the Oct 22-24 luxury jet occasion.

Environmentalists and some experts remain hesitant that biojetfuels, generally combined 50-50 with kerosene, will make a significant effect on public perceptions about high-end travel.

"No amount of jatropha curcas or Brazil-nut fuel can make company jets look eco-friendly," stated aviation analyst Richard Aboulafia.

Demand from organization jet operators for sustainable fuels now far surpasses supply and their interest might drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production up to 150 million gallons by 2022.

Corporate charter business and specialists are likewise seeing more interest from consumers who wish to purchase carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a corporate jet usage study his business recently finished for a Fortune 500 business.

"At the end of the day, I believe that rate, cost per hour, range, speed and performance, that's still the (sales) chauffeur. But I believe individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)